The Clark Company has a wealth of experience
in media planning, negotiating and buying all media for a
wide range clients on the local level, as well as regionally
and nationally. Our extensive, long-term experience will add
value and effectiveness to your media buys. We have worked
with large and small market media, daily, weekly and specialty
newspapers, consumer, trade and a variety of other publications,
outdoor, transit, radio, television, cable, and direct mail.
We know what works best in newspaper advertising and how to
achieve the most favorable results for our clients. We are
able to maximize newspaper ad schedules, both display and
classified; to help clients succeed with their newspaper campaigns.
Our experience and negotiation skills can help get your ads
placed in exactly the best position, and at the best possible
Our broadcast media buying experience is vast as well, having
worked with most of the radio and television stations in the
Pacific Northwest for many years. We have developed a strong
partnership with regional broadcast media, which
gives us special expertise in the area of rate, schedule and
promotional negotiation. We know how to develop and negotiate
value added promotions to make our clients
dollars go farther and work harder.
Cost efficiency is key in all media planning and buying for
Clark Company clients, not just in reach and frequency analysis
and computer printouts, but in common sense promotional thinking.
Because of our excellent relationships with all media, and
the experience we offer in direct mail, The Clark Company
can get you results that few other agencies can hope to achieve.
The reason we can achieve better results like these is that
we treat each clients buy individually and take the
time to develop it properly. We work with the media to attain
added value for each buy so the schedule can be enhanced.
The bottom line is The Clark Company will make your advertising
dollars go farther and work harder. Youll appreciate
the impact our media expertise can achieve.