The Clark Company has a wealth of experience in media planning, negotiating and buying all media for a wide range clients on the local level, as well as regionally and nationally. Our extensive, long-term experience will add value and effectiveness to your media buys. We have worked with large and small market media, daily, weekly and specialty newspapers, consumer, trade and a variety of other publications, outdoor, transit, radio, television, cable, and direct mail.

We know what works best in newspaper advertising and how to achieve the most favorable results for our clients. We are able to maximize newspaper ad schedules, both display and classified; to help clients succeed with their newspaper campaigns. Our experience and negotiation skills can help get your ads placed in exactly the best position, and at the best possible rates.

Our broadcast media buying experience is vast as well, having worked with most of the radio and television stations in the Pacific Northwest for many years. We have developed a strong “partnership” with regional broadcast media, which gives us special expertise in the area of rate, schedule and promotional negotiation. We know how to develop and negotiate “value added” promotions to make our clients’ dollars go farther and work harder.

Cost efficiency is key in all media planning and buying for Clark Company clients, not just in reach and frequency analysis and computer printouts, but in common sense promotional thinking. Because of our excellent relationships with all media, and the experience we offer in direct mail, The Clark Company can get you results that few other agencies can hope to achieve.

The reason we can achieve better results like these is that we treat each client’s buy individually and take the time to develop it properly. We work with the media to attain added value for each buy so the schedule can be enhanced.

The bottom line is The Clark Company will make your advertising dollars go farther and work harder. You’ll appreciate the impact our media expertise can achieve.